Used throughout social media to help users connect around similar interests, hashtags are common in online conversations as tweets, posts, and likes. Every day we see public social media posts for schools that contain them. Some schools do it well. Others could you use a hand to prevent their efforts from getting lost in the digital ocean, or inadvertently introduce ones used by other organizations. Learn how your schools could hashtag like pros with the five tips below.
Twitter defines them as keywords or phrases used to describe a topic or a theme. Users insert hashtags in their tweets to categorize them; making it easy for others to find and follow the conversation. To form one, place the hash symbol, #, (some of us pre-internet people may remember it as the pound or number sign) before the word or phrase you want to associate with your post.
Sprout Social provides the following rules for impactful hashtag use:
- If you’re using hashtags for their intended purpose (categorization and discovery), don’t string too many words together with a single hashtag.
- Don’t #spam #with #hashtags. Avoid over-tagging a single post or adding them to every word.
- Use hashtags only when they’re relevant to the topic. Trying to get attention by using a mismatch between the content of your post and hashtag use won’t do you any favors if people are annoyed.
Those are the basics. Now let’s focus on stepping up your school’s social game.