How accurate and dependable are geofences–the virtual boundaries organizations create to gain insights about a specific area–for social media threat awareness? It’s not uncommon for some to assume that the majority of their threat alerts would originate from within a local geofence – perhaps one drawn around a school or its neighborhood. The reality is entirely different and should be factored into the consideration of a social media threat solution provider.
In case you’re new to the concept of geofences, here are some basics about common applications:
- Geofencing combines location-based and wireless technologies to identify when people or things enter a virtual boundary.
- The perimeter of a geofence is drawn with digital assistance around an area using longitude and latitude coordinates and can vary in size from as small as a 100-foot circle, or miles wide.
- When a device (mobile phone, ID badge, etc.) enters a geofence perimeter, a preprogrammed action occurs. Coupons could be sent to your phone in a grocery store. A trucking line could know when a delivery arrives at its destination. The possibilities are practically limitless.
- Individuals must opt-in before an organization can interact with them inside the geofence. Mobile apps usually ask users for permission via push notifications. Corporate-based applications, like a trucking line using geofences to track delivery progress, would make drivers aware of the practice before they were eligible to drive.
- Many industries–from social media to security–use geofencing to engage with their customers, clients, employees, and users more personally, or to gain insights into what happens inside a set perimeter.