#2) Anticipate their questions
It’s natural for questions to surface when considering a new solution. Not everyone knows what a social media threat alert solution is, does, or how it works. Some of the most common questions we hear are addressed below so you can educate anyone who asks:
How could it help our school?
Social Sentinel’s threat alert solution provides insights into potentially harmful posts made publicly on social and public platforms that are associated with your community, including your students. It serves as an added safety and security measure; complementing the alerts or tips your organization already receives for evaluation from students, parents, faculty, staff SROs, security cameras, etc. Without an efficient solution like Social Sentinel, you’re missing a significant part of the conversation.
How does it connect a public post to our school/community?
Is every alert actionable?
Behind the scenes, innovative engineers and data scientists ensure the solution stays up and delivers the most relevant alerts possible. Some aspects of the system surprise new clients. For instance, you can expect to see some alerts that require no action.
Because the language of harm shares similarities with common vernacular used in other contexts, such alerts are occasionally triggered. Reviewing your daily system report keeps you abreast of actionable and non-actionable alerts associated with your account. Recent enhancements to our system’s foundation helped us reduce the number of non-actionable alerts (false positives) by as much as 80% in 2018. On average, our clients receive no more than a handful of alerts in any given week.
What about privacy?
Everyone can agree on the need for implementing safety and security measures in schools. But that simple concept becomes instantly complex when the discussion turns to how you provide more safety and security while respecting privacy.
Decades ago the introduction of CCTV security cameras brought on the debate about being surveilled without knowledge or approval, even under the premise of maintaining safety. We find ourselves in a similar position as we negate fears of being watched, profiled or surveilled unwillingly.
Social Sentinel was developed with one objective: to help prevent tragedies by creating awareness around signals of harm communicated publicly through social media and public platforms. From the beginning, the solution was designed to address concerns of safety and privacy – all while responding to a growing trend of authors telegraphing acts of violence or harm on their social media accounts. Social Sentinel scans content, not people.
#3) Position Social Sentinel as an added layer of protection
Including Social Sentinel as a component of your safety strategy helps you stay on top of threats and avert potential tragedies before they occur. Avoid framing it as a single replacement for your community’s current means of receiving insights of potentially harmful activity. Instead, explain that Social Sentinel serves as an additional layer of protection – one that closes the gap to the largest source of conversation.
#4) Ask us for help
If your team poses a question you can’t answer about the solution, a member of our team will gladly help you. Feel free to visit our FAQ on our website, or reach out to us to learn how we’ve helped your peers get the buy-in they needed to move forward.
Getting buy-in can be a challenge – especially when it comes to new or unknown technology. Having a complete picture of your current social media threat alert needs, and how a solution like Social Sentinel can help address them will make the process less arduous for everyone