With the dozens of tragic mass shootings already on the record for 2018, communities, schools, and companies wonder how they can strengthen their security measures. While approaches to safety vary, everyone agrees the solution must be multi-faceted. To combat the trend of perpetrators to communicate intentions of violence or self-harm on social media, a social media threat alert solution (SMTAS) is a must-have and cost-efficient layer of your safety and security program.
What is a SMTAS?
These solutions scan public social media posts and focus on assessing and surfacing potential threats against specific people and communities. The service then alerts those tasked with protecting the well-being and safety of that community to determine if intervention is needed.
SMTAS associate potential threatening posts with a community (K-12 school, college, universities, public event spaces, etc.) by identifying harmful language and details shared on the author’s public-facing profile. It’s done without violation of an author’s right to free expression since the content is already in public view. Those identified as alert recipients serve as a review point for generated alerts; deciding to take action or not.