Since its launch in 2011, private network social media provider Snapchat rose to prominence as the preferred social media platform for teenagers. The design of the platform makes it equally appealing to users and potentially frustrating for those trying to stay on top of possible threatening or harmful content to keep their students and community safe. For schools implementing a social media threat alert strategy, those inaccessible dark areas can become very frustrating.
Though it lacks the global adoption of social media titans like Facebook and Twitter, Snapchat carved a niche for itself that attracts enthusiastic users and brands alike. Most devout are kids between the ages of 12-17. With greater control over who receives their messages and its ephemeral nature, it’s easy to see why kids gravitate toward the platform.
Privacy is an equally attractive quality. To date, Snapchat’s closed network design forms an impenetrable barrier for any organization’s choice of social media threat alert technology. Thus creating a blind spot to insights that may allow safety and security teams to take proactive steps against threats.